Starbucks (Nasdaq:SBUX) has become a staple for big cities. It’s brand color green is already well known that people wouldn’t mind using a similar green to label their brand of coffee. Starbucks’ Indonesian competitor named Maxx Coffee uses a drawing of an owl in a green circle symbol as their corporate logo. At a glance, one could not help to think of Starbucks when seeing a Maxx Coffee logo. [Continue reading]
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SBUX Features Indonesian Coconut in North America
NewsroomWarung Kopi Mbah Sakijah in Blora, Central Java is an Indonesian coffee stall known for kopi santan, a cup of coffee served with coconut milk. Warung Kopi Mbah Sakijah is now a famous culinary tourism destination. It’s been featured in a variety of media outlets like Kompas newspaper, Suara Merdeka, and Net TV. Earlier this year, Starbucks Corporation (Nasdaq: SBUX) began selling a modern version of Mbah Sakijah’s kopi santan. SBUX launched its new, non-dairy product known as the single-origin Sumatra coconut milk in North America on Feb. 17. The Sumatran single-origin coconut milk is now available in most SBUX outlets the U.S. and Canada. [Continue reading]