The Coffee Business: Maxx Coffee

Starbucks (Nasdaq:SBUX) has become a staple for big cities. It’s brand color green is already well known that people wouldn’t mind using a similar green to label their brand of coffee. Starbucks’ Indonesian competitor named Maxx Coffee uses a drawing of an owl in a green circle symbol as their corporate logo. At a glance, one could not help to think of Starbucks when seeing a Maxx Coffee logo. [Continue reading]

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