The Coffee Business: Maxx Coffee

Newsroom

Starbucks (Nasdaq:SBUX) has become a staple for big cities. It’s brand color green is already well known that people wouldn’t mind using a similar green to label their brand of coffee. Starbucks’ Indonesian competitor named Maxx Coffee uses a drawing of an owl in a green circle symbol as their corporate logo. At a glance, one could not help to think of Starbucks when seeing a Maxx Coffee logo. [Continue reading]

Tropical Fruit Distributor: PT Sewu Segar Nusantara

Newsroom

Those of you who’ve recently shopped at one of the major convenience store chain in Jakarta would’ve noticed single banana in plastic packaging. The plastic-wrapped bananas are Sunpride Cavendish bananas. They are often misunderstood as an imported brand. Sunpride is actually a local tropical fruit brand by PT Sewu Segar Nusantara of Gunung Sewu Group. [continue reading]

Ornamental Plants Merchandising: PT Istana Alam Dewi Tara

Newsroom

The “Go Green” campaign has become a popular foundation for the establishment of new businesses ranging from the “green” laundry, “green” car wash, to “green” school. Today, we are going to look into a curious niche called the business of “green” souvenirs by PT Istana Alam Dewi Tara. [continue reading]