Fitness Center Business, Part II: Celebrity Fitness & Jatomi

Newsroom

In relation to the growth of healthy lifestyle trend in Jakarta, we dove into the business of fitness centers and talked briefly about two, well-known fitness centers in Indonesia, namely, the American brand Gold’s Gym and the United Kingdom brand Fitness First. Today, we are going to review two more international fitness center chains, and they are, the Poland based Pure Jatomi Fitness and the Indonesia based Celebrity Fitness. [Continue reading]

Customers of Fitness Centers

Newsroom

Maintaining one’s well-being have increasingly grown to become the priority of urban dwellers. Executives are signing up for gym memberships so they can exercise before or after work. Some even do so to pass the rush hour. We spoke to some members of Jakarta’s fitness centers to understand this developing urban lifestyle. [Continue reading]

Fitness Center Business

Newsroom

Businesses are being built around the healthy lifestyle. There are new organic food and beverage shops/restaurants, yoga centers, fitness events, and fitness centers. Fitness centers are nothing novel. But more and more of them are popping up at shopping centers in big cities in Indonesia. Most of them are part of national or international fitness center chains.This phenomenon picked our interest. Some of the well-known fitness center brands in Indonesia Gold’s Gym, Fitness First, Jatomi Fitness and also Celebrity Fitness. Today’s we’ll look into the first two. [Continue reading]