Celebrity Fitness might appear to many Indonesians as a foreign fitness center brand, or an international fitness center chain. But that is actually not the case. Celebrity Fitness is a homegrown fitness center brand that first opened for business in Jakarta. [Continue reading]
celebrity fitness
Conversation with Michol Dalcourt, Inventor of Fitness Equipment
NewsroomOne can’t talk about the fitness center business without talking about fitness equipment, without which there wouldn’t be any fitness center. There are hundreds of type of fitness equipment, but the one that recently became a favorite among gym-goers in Jakarta is the ViPR, an acronym for vitality, performance and reconditioning. On Friday (April 10), we managed to speak to Michol Dalcourt, the inventor of ViPR. [Continue reading]
Fitness Center Business, Part II: Celebrity Fitness & Jatomi
NewsroomIn relation to the growth of healthy lifestyle trend in Jakarta, we dove into the business of fitness centers and talked briefly about two, well-known fitness centers in Indonesia, namely, the American brand Gold’s Gym and the United Kingdom brand Fitness First. Today, we are going to review two more international fitness center chains, and they are, the Poland based Pure Jatomi Fitness and the Indonesia based Celebrity Fitness. [Continue reading]
Fitness Center Business
NewsroomBusinesses are being built around the healthy lifestyle. There are new organic food and beverage shops/restaurants, yoga centers, fitness events, and fitness centers. Fitness centers are nothing novel. But more and more of them are popping up at shopping centers in big cities in Indonesia. Most of them are part of national or international fitness center chains.This phenomenon picked our interest. Some of the well-known fitness center brands in Indonesia Gold’s Gym, Fitness First, Jatomi Fitness and also Celebrity Fitness. Today’s we’ll look into the first two. [Continue reading]
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