A Move toward Coffee Agrotourism

Newsroom

The Indonesian government tried to promote the country’s tourism at the 57th Brussel Holiday Fair. They were targeting European Union tourist through Indonesian speciality coffee—Sumatra coffee, Toraja coffee, Bali coffee and also Papua coffee—, capitalizing on the fact that Indonesia is one of the largest exporters of coffee to European Union countries. [Continue reading]

Coffee Industry: JJ Royal Coffee

Newsroom

When I went to buy a bag of roasted & ground coffee in the supermarket, I noticed JJ Royal Coffee’s fancy packaging. The whole thing look as if it was an imported coffee product. But noticing the single origins specialities on offer—Bali, Toraja, Sumatra, Papua, Flores and Lampung—, and upon further examination of the packaging, it became clear to me that JJ Royal Coffee was actually an Indonesian product by PT JJ Multi Utama Indonesia. [Continue reading]