Coffee Industry: JJ Royal Coffee

When I went to buy a bag of roasted & ground coffee in the supermarket, I noticed JJ Royal Coffee’s fancy packaging. The whole thing look as if it was an imported coffee product. But noticing the single origins specialities on offer—Bali, Toraja, Sumatra, Papua, Flores and Lampung—, and upon further examination of the packaging, it became clear to me that JJ Royal Coffee was actually an Indonesian product by PT JJ Multi Utama Indonesia. [Continue reading]

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